
It’s a happy coincidence that the men behind L.A. based True Love and False Idols share the same name. If it weren’t for that association, one might lean towards pairing the two in something other than their actual situation as founding partners — something like a cagefight, perhaps. Alex Vaz and Alex “2tone” come from two very distinct, very separate realms: hardcore punk/metal and rap. With alternate backgrounds in areas as varied as Fashion Design and Tattoo Art, its no surprise that the boys of TLFI generally incorporate several elements into each of their unique designs. However, what is surprising is how well those elements manage to work together; a characteristic personified not only by the success of Alex and Alex as a team, but also in the hugely diverse list of personalities that TLFI can count as fans.
Yep, from TV on the Radio to Chuck Liddell , TLFI’s been doing some serious time on the backs of high-profilers. And because this “premium streetwear” thing’s been blowing up in our faces for quite awhile now, we decided it would be a good time to chat with the two Alex’s about what exactly it is that’s helped propel their barely two year old brand into to the spotlight. Read on for a exclusive peak into the pleasantly diverse — yet beautifully aligned — minds behind TLFI, streetwear’s rising star.
JoshSpear.com: True Love and False Idols is a rather ironic name for a line based in appearance-obsessed Southern California. How did this pairing of words come to be?
Alex 1: I wanted to call it True Love and Alex 2 wanted to call it False Idols, so we combined them. I wanted to call it True Love because I feel like everyone is searching for that one True Love in life and my work would be it for me so far.
Alex 2: The honest answer: Alex 1 wanted to call the line True Love, and I wanted to call it False Idols. There you go. I might be the more cynical of the pair, hence the “False Idols” half.
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