I remember walking into A Salt and Battery the first year I lived in New York, and having heart palpitations when I discovered that at Easter, they do deep fried Cadbury Créme Eggs. As disgusting as that sounds, you shouldn’t knock it till you’ve tried it. I was transported back to that memory just now, when I was mucking around on the Goo-ology website, and watching a series of disturbed Creme Eggs seeking help for their mental problems and suicidal tendencies. Those eggs managed to escape vats of hot oil, though. Go give Eggs & Ladders a play, watch the brilliant UK ad spots under the ‘Fantasties’ section, and when you can’t stand it anymore, rest assured any Duane Reade or Rite Aid will have at least half a million of them in stock already.

My dad is a true German. According to folklore, this is what makes him so stern, intense and straightforward…and this is what sort of throws me for a loop about this little video. Produced as a piece of viral advertising for Germany’s campaign for Coke Zero by Alexander Turvey of Elefant Art (Direction) and Oliver Sutherland (Sound Production), the story of the video goes something like “Curious boy knome discovers the orgasmic purity of Mount Zeros.” And get this: Mount Zeros is a giant, silver boob. In fact, the piece is even titled, “The Boob and the Knome,” and midway through, the knome gets doused — not in Coke Zero, but in boob milk. So yeah, there is nothing stern, intense or straightforward about this video, and even though my perspective on this sort of ad runs true to that noted on the Cadbury post, I still have to point out that this might just be the greatest thing ever to come out of either Coke or Germany. And yes, that does mean that this apeshit-crazy piece of wackness offers me the same sort of enjoyment as a few select hefeweizens. Wait, Whoa. How good would those two things be together? On it!

While I hesitate to go so far as to call this an ad — Cadbury themselves call it a “piece of content” — it’s definitely, well…different. And weird. And entertaining. I mean, who doesn’t love to see a gorilla absolutely rockin’ out? If I saw this floating around YouTube without the branded sign-off, I’d be passing it on to everyone I know. It IS pretty sweet, but notice the “if” mixed in there. This is where the ad-guy in me speaks out, this just doesn’t work for me as branded content. It has NOTHING to do with Cadbury chocolate. It doesn’t build their brand in my mind. It doesn’t make me want to eat chocolate so badly that I’m going to run across the street to buy some. In fact, I’m not even sure it makes me remember what brand is at the end of it. So if you’re gorilla-crazy or just want a good chuckle, by all means check it out…but personally I’ll be a little annoyed if it shows up on the short list next year in Cannes. What do you think?