My pals at Greedy Genius relaunched their site today. New design, store and blog full of content sharing what it’s like as they grow their business. Check it out! Congrats guys…

Brandon Chang, Co-founder of Greedy Genius dropped us a note with a preview of his latest creation– dubbed the Ocean Runner shown here. Nods to nautical inspiration, Brandon says it’s inspired through our travels. A mix of classic American, Asian and European style infused with independent street culture taste. Pretty classy.

More pictures after the jump…

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Greedy Genius’s GG$ Crock Star, the fourth pair of summer-release sneakers from the CT-based company, will soon be exclusively available at Barney’s New York. As usual, the sneaks will incorporate some materials more common to runways than sidewalks (like crocodile leather) and one of GG’s commonly uncommon colorways, but the white gel lower sole will hopefully entice owners — and, crap, I might get killed for saying this, but whatever — to get those shoes out of the box and on to the streets where they belong. Word is you’ll be able to grab a pair sometime during the first week of September, but exact details are a little hazy, so pay close watch to the Greedy Genius site.

Sneaker this, sneaker that. With sneakerhead websites like SneakerPlay.com and the much anticipated Sneaker Pimps USA Tour, there’s no denying that the once underground sneaker subculture is now making a mad dash into the mainstream consciousness. One of the most talked-about new companies to emerge from the scene is Greedy Genius. Based loosely on the timeless Nike Air Force 1, Greedy Genius has managed to incorporate a unique color palette and exotic materials such as 3M reflective, diamond lace eyelets, and ultra-premium suede and leathers. Each style is limited to 500 pairs worldwide and Greedy Genius shoes are currently only stocked in select boutiques so good luck finding them. Their full website isn’t finished yet, so stop on by the Greedy Genius MySpace page for more information.

Growing up on the Eastside meant having to make the pilgrimage to traffic congested and parking-limited L.A. if you wanted a piece of the street fashion scene. Brands such as Stussy, Union, and Undefeated all opened their West Coast houses in basically the same main fashion arteries. Sensing a demand for a shop that could serve the needs of those in the San Gabriel Valley, Arnold Espiritu and Jay Bautista teamed up and opened GREYONE in April 2002. Since then, that original location has been renamed to Blitz and the flagship GREYONE store now sits on Holly Street, in the heart of Old Town Pasadena. The clean and nondescript storefront sits on a quiet street just one block away from the hustle of bustle of the city’s main thoroughfare, Colorado Blvd. The inside of the store is expansive and very industrial. The extensive use of concrete works surprisingly well, and is not cold in the least. Similarly, the staff is friendly, helpful and respectful which are things lacking in many of the aforementioned stores. Shirts, hoodies, and jackets are hung on a simple rack, with just a few samples of each design. There is an equally large assortment for the ladies on the opposing wall as well as bottoms on a center shin-high island. The shoe selection is impeccable with each model carefully featured in it’s own concrete box, with individual spotlights in each cell. GREYONE carries the usual fanfare of expected brands (Nike, Adidas, Vans, Puma, Stussy) but also impressed me with names such as: Greedy Genius, Creative Rec, Crooks & Castles, The Hundreds, False, SSUR, PRPS Denim, Acne Denim, Upper Playground, Ten Deep, Poets & Theives, Red Clay, and 3Sixteen. Parking is easy with city lots in all directions. I truly believe GREYONE represents the mecca for forward thinking street fashion boutiques east of Los Angeles.