The PUMA Index is a real stock ticker, with a twist. When the market goes down, our models’ clothes come off, all the way to their PUMA Bodywear. “So when you lose your shirt, so do our models…” Pretty entertaining. Global markets available for all time zones.
Last year, Panasonic hosted the Next Generation Talent to give UK design students a crack at creating an advertisement and win a bunch of gear. They let me sit on the judges panel and blab on and on about some amazing student work. The contest was a success and the winning video was great. This year they've narrowed down the entries to four and asked the judges back to choose a winner. I think I've picked my favorite, Paul Bryan, but help me make up my mind. Have a quick view at the four remaining finalist and tell me your favorite and why in the comments below. Just to spur you along we're going to give away the noise canceling headphones they were going to give to me as a gift to a commenter at random below.
My friend Eric Chan (Eepmon) just recently just finished two art pieces done for Yahoo! in South East Asia, for a campaign called “BIG IDE CHAIR”. This is one of the two pieces he created for their event. Great, as always!
Campanhainstantanea: Enter in $5,000 for a budget at first, and click the different resulting components. Then do the same for a $5,000,000 budget. Awesome.
You may be way above the little calamities of regular client work, but we were tired of having clients want to take control of their digital campaign, so we gave it to them! Let me know what you think!
If you had to compile a list of the top body parts that we human beings tend to listen to, the first two slots on that list would undoubtedly belong to our heads and our hearts with our bladders and stomachs rounding out the third and fourth spot. The folks behind the Baileys Irish Cream brand are hoping their new ad campaign will allow “your lips†to ease into one of those top spots. To show off how they might just change the order of organs we so trust, Baileys invited us along to get an exclusive look at the filming of their new spots helmed by Icelandic director Borkur, in London last week.
The “Listen To Your Lips†campaign created in concert with JWT’s London Office is an attempt to change the way the public views the Bailey's brand. According to JWT's Creative Director Hugh Todd, current drinkers have long thought of the tasty liqueur in terms of both Christmas-time or coffee-time, rather than an enjoyable anytime beverage for the of age. While not an attempt to change the culture of their drink altogether, the idea behind their new set of adverts is to encourage flavorful alcohol enthusiasts that it's okay to get an urge for Bailey's even when there's no java or Douglas fir around.
So just how did they attempt to get that point across? Well, the miracle of the pop hook plays a big role. The three ads bring us to the three distinct settings of a bar, an apartment, and a rooftop. Each situation is beautifully paired with it's own impossibly infectious tune getting the sing-along treatment from a sufficiently sexy set of smackers. The idea ultimately equates the sudden thought of drinking a Bailey's Irish Cream with the undeniable impulse one gets to sing along with the chorus of their favorite ditty. The idea of drinking a Bailey's on ice or in any form becomes catchy rather than seasonal. The campaign also eschews the traditional sense of narrative to allow the viewer to fill in their own blanks and figure out how the spots relate to them instead of forcing a situation where
they find little to no common ground.
Judging by the action we surveyed on set with close ups on luscious lips karaoke-ing in unison with incredibly addictive tunes, JWT and commercials on their hands. We expect that they'll soon have lips around the world humming their tune and drinking their kool-aid…or Irish Cream. The ads in question are set to start making waves internationally in late July. Hopefully, we’ll be able give you an exclusive sneak peak before that to whet your appetite. If you’re interested check out some more pictures after the jump…
The San Francisco International Film Festival running now through May 7 features the West Coast premiere of “Art & Copy“, a feature-length documentary celebrating the work and careers of legendary advertisers. Stories about the creation of campaigns including Mary Wells’ colorful Braniff Airlines rebrand, Jeff Goodby and Rich Silverstein’s “Got Milk?”, and TBWA\Chiat\Day’s Lee Clow’s “1984″ commercial and current iPod ads are lovingly told. Doug Pray, who also directed the surf and family story “Surfwise,” doesn’t let many details about the industry’s origins or its current tastemakers escape him, whether in the form of staggering numbers about annual global ad spending or anecdotes about Madison Avenue agency Doyle Dane Bernbach (now referred to as DDB), which first paired copy writers and art directors and encouraged them to collaborate on print messaging.
We love sheep. They’re soft, they’re adorable, and they provide those of us who are knitters with wool. But we especially love sheep when dozens of them are covered with LED lights at night and herded so that they appear to be playing Pong, recreating the Mona Lisa, and exploding into fireworks. The whole thing took place in Wales, and though it’s kind of lame the whole thing is just an excuse for Samsung to show off their LED technology, we aren’t ashamed to admit we found it entertaining. The only livestock meme we like better? Fainting goats.
There are those who are darn proud to break wind. We’re talking about Nike’s iconic Windrunner, of course, which started off as a functional apparel piece to cut pace-slowing headwinds. In their latest Brazilian campaign to promote these classic nylon jackets, Nike Sportswear called upon my dear friends Paula Reboredo and Gil França of street fashion blog Freakstyle to help oversee the one-off Windfreak Style contest. Sao Paulo residents are invited to send in photos of themselves in Windrunners, via their blogs, for a chance to win a package that includes (another) Windrunner and VIP tickets to Freakstyle’s monthly party — essentially the bragging rights far outweigh the prize. So far the entries range from dudes on skateboards to stylish fashion shoots. Help pick the winner by leaving your comments on the Flickr page. What a great example of connecting a campaign to the local market.
It’s not often that we’ve had reason to dance during our morning commute, but the prospect of better cell phone service just might cause us to “spontaneously” cut a rug given the proper soundtrack. T-Mobile’s feel good ad of the season transforms the woeful working class routine of going to the office into a lively choreographed case of boogie fever amidst the hustle and bustle of the Liverpool Street station. The lesson here is that “life’s for sharing”, whether it be text messages, the two-step or the mutual desire to never hear that Pussycat Dolls “Don’t ‘Cha” song ever again.
Back when IWearYourShirt.com launched, I swooped in and grabbed today’s date – January 20th. I thought I’d send him some clever Obama inauguration T-shirt to sport proudly for me, but truthfully I never got around to it. Then I thought I’d send him a ridiculously small tank top, and never got around to that. It also crossed my mind to buy a shirt and have my sweatiest friends work out in it, zip lock it, and send that to him. That too never happened.
And then I realized, I’d make him go shirtless on a cold winter day and just asked him to write “Obama” on his chest in lipstick or something. Tape and sharpie had to do, but it worked I suppose.
All in good fun of course. He took the joke very well. Be sure to check out his video and live-cast later today — very funny.
The differences in men and women can be broken down by a few obvious lines of demarcation. But when it’s not a question of the anatomical and more a question of taste, there are a few more effective ways. The creative minds behind the new campaign for Israel’s Goldstar beer have picked up on a some of the contrasts between the fairer sex and the unfairer sex by displaying them in a series of three handy flowcharts. You can see the obvious disparity between male and females (but say nothing of shemales) in the arenas of clothing, toilets, and relationships. If you don’t know, now you know.
Panasonic is out looking for new talent, and they’ve turned to art colleges to borrow the eyes of the next generation of designers. Students were given an image toolkit and a brief of the product — the rest was up to them. Film, print … media of every kind was submitted. Now a small group of judges (full disclosure: I was one) have picked six ads that are ready to be voted on by the public. Starting now you can go here and see all six ads and vote on your favorite. The winner gets some pretty sick prizes. A full on Panasonic entertainment package (TV, surround sound, camera, video, blue-ray — everything), a week to work with Panasonic’s advertising team and some nice cash rewards for their art school. The students were picked from British art schools, but voting takes place worl wide and ends tomorrow night.
When I put on my cans and listened to the title track of The Asteroids Galaxy Tour’s EP, I immediately thought Apple iPod commercial! They sound just like the kind of obscure Western European dance pop music that Cupertino loves to “discover” then play repeatedly in prime time commercials. Imagine my surprise when I found out the track “Around the Bend” was actually being featured in the new iPod Touch commercials! The band, led by Lars Iversen and Mette Lindberg, has been on a whirlwind adventure, having only previewed their music for friends and hometown (Copenhagen) fans. The music is upbeat and danceable. It’s not as serious as trance or house but still more mature than your typical Top 20 pop song. Soul influences from Marvin and Stevie can be heard on the horns. Mette’s vocals, a combination of slight ruggedness and a distinctive accent are mesmerizing and addictive. I am on my second listen. The digital EP dropped October 28. Look for a full length album in early 2009.
If you’re a gamer you’re probably looking forward to the next installment of Motorstorm, Pacific Rift. If you’re a stuntman for their Dutch ad campaign “Air Raid,” all you’re looking to do is land safely on the ground. To create the ads, skydivers jumped from airplanes and dirt bikes and cars were digitally created in the post-production stage by the firm EightVX. Because, skydiving out of a plane is insane, but skydiving out of a plane inside a car is just stupid.
A few months ago a film crew, photographer, assistants of all types and literally dozens of people with color meters, cameras and lights descended on my NYC office and later at my home to shoot a spot and interview for the Yahoo! Start Wearing Purple campaign. A unique experience to say the least, and one of the most exhausting days of my life. Lights, camera, action. Not my world, but interesting to be a part of for a day.
The interview and photos turned out pretty well I think– but it’s always weird seeing yourself on screen and wondering what was going through your head, and how they chopped and edited you together in that way. For people that don’t know me very well, it might offer some better insight into where I work and what I do all day.
The campaign is what they refer to as a “call-to-action’ by Yahoo! for people to live life as an individual, and with an exclamation point. The campaign emphasizes (despite any economic situation) their roots through the color and spirit of purple — it means individuality, imagination and innovation.
The program features four main components. Technology (a set of pretty amazing bikes that take photos every 45 seconds around the world and stream them direct to Flickr), personalities (the pioneers of purple), some products, and the improvisation work done by Charlie Todd of Improv everywhere. There’s a ton of content over there so I encourage you to check it out– but be nice.
