You can look at it one of two ways: Method was ahead of their time, or right on time. I tend to lean towards the former, because with a clear mission, a clear conscious, and a clearly obsessive attitude towards branding and design, the environmentally amicable cleaning products were progressive in nearly every way. They didn't smell like future bouts with cancer, they didn't scream “Earth Mother,†and — whaddaya know — they worked. Additionally, were one to “absentmindedly” leave ones cleaning products out, maybe in effort to say, “That's right, I clean, and I'm so eco.” and “How jealous are you of my supreme perfection,†it suddenly seemed kind of sexy to do so. Rain drop-shaped, Sweet Water-scented sexy.
We love Method for their environmentally responsible approach, their non-gag inducing aromas, and their effectiveness. But most of all, we love them for making us feel good about buying them. We wanted to share our love with Danny Alexander, an industrial designer at Method, but he seemed apprehensive about letting us stick our tongues down his throat (obsessively clean, Danny?). So we just settled for a heart-to-heart.
