WARNING: If you’re even a little bit squeamish you might not want to watch the Something Bad is Going To Happen Here trailer. The disturbing visuals, part of a viral campaign for Andrew Davison’s debut novel “The Gargoyle”, provide a do-it-yourself manual for inflicting trauma comparable to the ones suffered by the book’s main character. The plot focuses on a severe burn victim who, after a life (and physique) altering accident, is visited by a woman who claims to have know him over several lives. If you’re not a fan of melting flesh or new authors, you might want to wait until the next post.

Normally, what happens in Vegas stays in Vegas. Unless your mission is to hype the 10th anniversary of one of the hottest and fastest-growing film fests in the world. Then, it's all about getting the word out.

Just like Sin City where it all goes down, the CineVegas Film Festival is known for pushing our sensory limits. The filmmakers chosen are cinematic daredevils, and their equally dangerous flicks aren’t the kind you’d find on the slate at more conservative fests. Selecting entries is no easy task, but there are some heavy hitters working behind the scenes. With former Sundance Senior Programmer Trevor Groth as Artistic Director and famed actor Dennis Hopper as Chairman of the Creative Advisory Board, you know the festival is in good hands — whether they're rolling film or dice.

To celebrate their 10th anniversary, CineVegas had alum directors create viral videos with the title “Ten Things I Know About Vegas.” Short pieces by Cam Archer, James Fotopolous, and Kevin Everson are already up on the CineVegas YouTube site, with more to be added during the run up to festival’s start on June 12th at the Palms Resort and Casino.

My dad is a true German. According to folklore, this is what makes him so stern, intense and straightforward…and this is what sort of throws me for a loop about this little video. Produced as a piece of viral advertising for Germany’s campaign for Coke Zero by Alexander Turvey of Elefant Art (Direction) and Oliver Sutherland (Sound Production), the story of the video goes something like “Curious boy knome discovers the orgasmic purity of Mount Zeros.” And get this: Mount Zeros is a giant, silver boob. In fact, the piece is even titled, “The Boob and the Knome,” and midway through, the knome gets doused — not in Coke Zero, but in boob milk. So yeah, there is nothing stern, intense or straightforward about this video, and even though my perspective on this sort of ad runs true to that noted on the Cadbury post, I still have to point out that this might just be the greatest thing ever to come out of either Coke or Germany. And yes, that does mean that this apeshit-crazy piece of wackness offers me the same sort of enjoyment as a few select hefeweizens. Wait, Whoa. How good would those two things be together? On it!

Seeing as though it’s Friday, mid-afternoon and gorgeous outside (at least it is here in NYC), I’m going to go ahead and assume that you’re just like me and being productive by counting down the minutes to 6:00pm. You should, then, take your eyes off the clock and waste some time watching The Puppet Agency, a perfectly hilarious internet show about an ad agency that holds true to a real-life corporate gig — except for the obvious fact that the characters are puppets. The beginning opens with a high-energy rock theme song and random clips including the puppets drinking, smoking or making out on the job. Now maybe I am wrong or just oddly perverted, but are puppets simulating sex acts ever not funny? There are currently three episodes up on the site with nine slated, plus a bonus “Lost Episodes” clip. Featuring six characters, they fit in everyone from the Client to the Junior Executive to the Token Bald Guy. There is also a Creative Director who refuses to budge on any ideas and boasts his own brilliance in Episode 3 that I could swear was based on one of my former co-workers. They are currently accepting stories so head on over and share your cubicle complaints and calamities.

Or, you know. Just write in and bitch about how much you hate working on sunny Friday afternoons.

I think you’ll get a kick – as I did – out of Adidas’ new viral campaign called Impossible Story. Somewhat reminiscent of Lollapalooza’s PaloozaHead campaign that we all wasted a workday playing with, this one allows you to upload your head and then quickly create a personalized animation by using the keys on your keyboard– each key makes your character do something different, and your adventure consists of a five-key sequence. The idea is to create your own unique journey that you can share with your friends. There is just something inherently funny about seeing your face on some silly animated character. A word of caution: it may take a while for the flash in this site to load, but once it does, you’ll be impressed.

Feel like playing a bit of a prank this afternoon? Spin New Media created this interactive viral video for Lee Jeans Australia that allows you to upload an image of anyone – a friend, your boss, your mother – and after entering their little “secret” generates a YouTube-esque video diary. Come Clean then sends out an email, forward-style, to the people who you feel deserve to know the truth. Available in versions for both guys and girls (my friend Kate’s immediate response was, “Woah, that dude is HOT,”) it’s sure to freak out anyone with a moderately guilty conscience.

At first glance I thought this fake music video for Rap Cat on YouTube was just a spoof– poking fun at the almost hilarious “rap game” that fills local airwaves with nonsense rhymes, big-booty girls and those oh-so-nice ‘flashy’ cars. Upon further inspection of the Rap Cat website I realized it was actually all a plug for Checkers Drive In– a fast food burger joint that apparently isn’t in my neck of the woods. While I laughed pretty hard at the video (it’s pretty funny), I can’t help but think– is this really necessary? Does every company need to jump on the viral band wagon? And– is thinking about a ‘rapping cat’ going to make me feel better about the hamburger eating experience? Check out the original Rap Cat commercial from last year here and tell me; What do you think– good Viral or is this just more garbage?

Our pals over at Grow Interactive (the team that helped make this site the excellence it is today) just launched a fun site promoting Lollapalooza 2007 called PaloozaHead. In traditional Grow-like viral fashion, the site allows you to upload your face to a performer and choose from dozens of options for shirts, pants, dance moves (even the OK-GO treadmill act), and of course music. Finally, when you ‘hit the stage’ it shows your character rocking the crowd and you can easily send a link of you making a fool of yourself across the internet to all your friends. Got a free minute and want a laugh? Check it out…

In a quite humorous viral stunt to promote the new Spicy Buffalo sandwich, Carl’s Jr. enlisted what appears to be your classic blonde centerfold, middle American girl in cowboy boots, wearing a short denim skirt and belly shirt to push fast food. I wouldn’t normally write about Carl’s Jr. unless it was to share the news that they went organic or decided to promote free trade (wouldn’t that be nice?)– but this fun microsite was just too funny to pass up on sharing! The site allows you to send a very customized lunch date invitation through the blonde bomb shell to your friends. You can choose for her to appear to your friend licking a lollipop, doing the sprinkler, robot, and so on. The customizable features are spot on and actually very impressive, and naturally the viral tell a friend effect is huge. If you accept the lunch invite it gives you a certificate towards that fairly grotesque looking sandwhich!