QR “Built Code” using Frisk mints in Japan.  Check it out.

SET is now promoting the use of what we call “built” codes. We believe that these codes offer brands a unique opportunity to connect the real world to the online world. In the coming months we will be looking to incorporate these “built” codes not only into print media but also into outdoor stunts and events that allow the consumer to truly interact with the code in fun and exciting ways.