If we could change one thing about this Superbowl, it wouldn’t be the logo (how do you go 11-5 with a backup QB and not make the playoffs? How!?). But, we recognize there are creative people out there who just love rebranding tired American institutions. Ranging from the humorous to the minimalist, The New York Times put a few new graphic takes on Superbowl XLL: The Quest for an Audience on their site today. Some of the ideas clearly demonstrate the artists lack of football knowledge, others display time honored traditions like chicken wings. And one has The Simpsons‘ Professor Frink in it.