Brandkarma’s mission is simple: To help everyone make better brand choices and influence brand behavior for good.  It was dreamed up by my friend Craig Davis.  Early on I agreed to join as an advisor as I was encouraged an inspired by what he’s aiming to do. I do think this is the start of something big and important (this is just the beta version).  Follow them on Twitter and join the movement.

The website feeds in news stories about brands but essentially relies on the input of its users to rate how well brands are performing. Rankings from the perspectives of the customers of the company, employees, suppliers, investors, and of how the brand is performing environmentally are all featured.