The much anticipated third installment of the Sony Bravia television campaign has finally been released — or found — on the internet. The first two, Balls and Paint made quite a scene over the last couple of years, both in their creation and amongst consumers; both won numerous advertising industry awards. Of course, neither aired here in the US, so enjoy them online and then run out and buy a Samsung or something.

The latest ad for Bravia, Play-Doh, was shot here in NY over the course of three weeks. The creators are calling it “the most ambitious piece of stop-motion animation ever undertaken.” Have a look here and let us know what you think. Personally, I like it better than Paint.