This should be amusing: Target rented out the entire Standard Hotel in NYC and are doing a huge light/music show with dancers in the rooms. Daft Punk’s lighting guys are doing the light show, Spike Jonze’s brother Sam Spiegel composed a 20 minute original score and the choreography is supposedly amazing.

Tonight (Wednesday night) at The Standard Hotel. Show’s on at 9PM, but people should get there around 8:30. Little West 12th is closed off for people to watch from, but the Highline will also have an amazing view!

Happy Socks are having a serious sale. 50% off all orders of 10 pairs or more. That makes these puppies five bucks each. You can’t beat that. I’m waiting for them to implement a “buy entire collection” button in time for the Chapter Three launch.

Related: Happy Socks World Cup Collection

Nooka is at it again, this time with their second sunglasses release called the Venus. Higher end with a little more luxury feel and still very creative.

The frames are made of polished stainless steel, with matching rubber nose-pieces and ear guards. They employ a silver mirror coated blue lens for heightened color and contrast acuity, deflection of light, and UV protection. The geometric shape and materials result in a design that embodies technology, futurism, and refined luxury.

The ice cream truck of apparel and designer toys, Cookies n Cream is coming to a city near you (or just around NYC for now). Great idea for summer, follow them on Twitter to see when they’re close by.

This is an inspiring take on a pretty stale (as of late) industry. These Superclean Low 1′s are now in pre-order with 13 pairs remaning. They’ll get cut on June 18th and ship by July 30th.

Feit Direct is a direct-to-consumer store for high end sneakers. The owner designs the shoes, sources the materials, and then only sells what he can produce based on that single run. He calls the system Maximum Capacity, and he varies the pricing based on where you buy in the manufacturing cycle. Pre-production is the cheapest, during production is the middle, and post production is the highest cost.

Pretty psyched about the new Oetzi gear, slip ons and rucksack. More here…

My friends at Nooka are at it again. This is their first collection of modern eye wear!

Bringing the brands sleek and cutting-edge design aesthetic to the world of sunglasses, the Nooka Mercury is available in an array of vibrant colors, meant to compliment the popular Zub line. The polymer injected frames make the Nooka Mercury sunglasses light-weight, yet durable, as the blue lenses with silver mirror finish adequately deflect sun rays and provide UV protection. Starting in the second week of June, the Mercury sunglasses will be available online for $130.

Better late than never, Y-3 (one of my favorite brands) just relaunched their website celebrating the upcoming 2010 FIFA World Cup. Very nice, although a tad spooky for my taste. Check it out.

I’ve been a hardcore Happy Sock wearer for a long time. Very pleased I can support my team of choice in fun style this year. Actually, screw the game, I just love the designs. Via Hypebeast

Nice limited edition handmade silk/cashmere scarves by Jose Parla, Rostarr and Thomas Campbell.