Doc Dog Sneakers

Posted on December 3, 2007 Under Fashion

Sao Paulo’s in the blissful midst of a bona fide sneaker craze. Last week we brought news about Maze’s new kicks store in one of the world’s most populated cities, but located within the same tony Jardins area is Doc Dog‘s freshly minted shoe-specific space; launched in celebration of their 10 years in business and stocking brands like Nike, Reebok, Royal Elastics, Tretorn and Bape on the shelves. International jetsetters with a lot of spending cash or big credit lines already hit up the flagship store a few blocks away to get their apparel fixes on Marc Jacobs and Harajuku Lovers.

I love the bold, loud design of the store. A large framed 3-D collage of sneakers covered in paint greets visitors at the bottom steps, and they’ve done the walls in black to bring out gold-colored accents and white shoe shelves inside. Colorful neon flourishes have been added to imitate the ’80s look to match the current trend in shoe design, which means the store’s style will keep changing with the times. A side area called the Limited Edition Room promises special releases from John Varvatos, Alexander McQueen and others; they also have a small line of Eastpak backpacks for sale, plus some streetwear. All of it comes together as the ultimate space for picking out new kicks.

The store’s located at Rua Bela Cintra, 2108 in Sao Paulo. Look for a doorway with stairs leading to the second floor of the building for the shop.