If you are looking to successfully engage with the urban market, you have to consider how to position your brand in such a way that its consumption increases young adults’ status in youth culture. Brands that successfully enhance urban capital have to know not only what to communicate, but how. Knowledge: Don’t dismiss blogs as being the personal ramblings of extroverts. Visit sites like www.coolhunting.com, www.newstoday.com and www.joshspear.com. Full article at TheAge.com