I Hate Perfume

Posted on May 30, 2008 Under Life

Earlier we talked about smelly art, and now we’re ready to predict that the art of smell is becoming a trend. The Website I Hate Perfume has confirmed it for us. They sell small capsules of oil scents like "Winter 1972" or "The Experience in the Library." Their goal is to produce smells based around life. The scents conjure up experiences and memories so accurate, you need to smell to believe. With all the technological development of what can be created in our noses (referring to smells, not snot) it won't be too much longer until companies (other than The Body Shop and Yankee Candle) begin to prominently incorporate scents as a part of their shopping experience.

Via Poshdeluxe