Icebreaker, the eco-conscious performance wear company from New Zealand have really outdone themselves for their FW10 line. Taking some risks and focusing on their outerwear line, which I feel has been neglected in the past, they are set to launch three new pieces each for men and women. Blurring the lines between technical clothing and high-fashion, the team managed to blend pure merino wool into pieces that are appropriate for any occasion. Starting at $300 for the Jetter (M) and Odyssey (W) and topping at $400 for the Boulder Hood (M; shown). The latter is wind-resistant, has an adjustable hood, two-way center zip, zippered front hand pockets and an internal stash pocket. The whole collection is made form Icebreaker’s Realfleece material and will be launched on the site on September 1st.