Lanceiro Nike Air Max
In 2007, a tiny Brazilian sneakers blog started tapping into the kicks obsessions of its citizens, but as we are with most things, we were on their potential from the get-go. Two years later, it’s built up a veritable reader base, who head directly to it to hear first word on the country’s newest arrivals and to read the daily musings from some movers and skaters in the industry. Nike Brazil, one of its most ardent fans, has given it a flattering gift for all that dedication on its anniversary: to let it design its own Air Max 1 called the Lanceiro, making it the first model of this type to be designed by Brazilians. Pulling colorful cultural inspiration from the blog’s home state of Pernambuco, especially mangue beat, the state’s musical invention in the ’90s that mixes traditional maracatu and ciranda sounds with hip-hop and rock music, the Lanceiro is a real eye-catcher. Designer Fabricio Machado looked to the vibrant beads on the costumes of Pernambuco’s rural spearmen Caboclo da Lanca for the dots on the upper of the shoes and added in a speckled midsole to imitate mud from the state’s famous swamps. To switch things up a bit, the laces and inside soles are swappable for a version with the beadwork pattern. The site has full information in English on the development of the shoe including some amazing photos of Caboclo da Lanca, and promises to have information on where to buy the Lanceiro shortly. An inspiration picture after the jump.