I never wash my jeans, ever. Once in a while I throw them in the freezer (yep), or have them dry cleaned at an eco dry-cleaner. But most people do, all the time.
So what if your jeans could save up to 16 Million liters of water? The average pair of Levi’s jeans uses 42 liters of water per washing process. The Levi’s Waterless line reduces water by up to 96% in the finishing process. The rigid jeans use virtually no water in production. Checkout this great video announcing it. Go Levi’s!