The Japanese have a penchant for creating unique characters. They’ve more or less made brand mascots into an art form — just ask anyone who has become addicted to Pokemon or Hello Kitty. When MoMA announced that they’d be releasing their Destination Japan product collection, it seemed only natural that it have its own brand identity creature. Thanks to toy designer and retailer Kidrobot (along with Japanese design studio Devilrobots) they now have Mochi. Not only is Mochi a welcomed addition to the kawaii (cute) mascots menagerie, but eager collectors are already lusting after him (her? it?). The limited edition Mochi toy can be purchased at the MoMA store along with tons of other Eastern-inspired products. Get yours now!