With films like Avatar demonstrating next-generation special effects, there is something so innately appealing and mesmerizing about using old (traditional) basic materials in new an innovative ways. Take this motion reel video which takes a simple concept we all remember from our childhood (flip books) and turns it into an unpredictable moving animation. The flips come fast from every direction and I get a headache even thinking of how many times the artist must have rehearsed the order to get such a fluid execution. The short video follows a parkour athlete as he moves through a cityscape and is paired nicely with an upbeat soundtrack. Check it out and I dare you to play it only once.

Marcus Troy via Hypebeast