PUMA x Atmos x Mitsuaki Iwago
Disclaimer: no polar bears or snow leopards were harmed during the creation of these shoes… National Geographic imagery meets sneaker design in this collaboration between PUMA, Atmos NYC, and Japanese photographer Mitsuaki Iwago. Through two releases– the Polar Pack and the Asia Pack, sneaker buffs will be treated to a series of kicks inspired by Mitsuaki Iwago’s famed wildlife photos. The outsides of the shoes capture the unique characteristics of various animals, and each (removable) insole sports Iwago’s actual photos on them. The final touch is that both the name and habitat of each animal is printed on the reverse tongue and on the outsole in both English and – you guessed it – Japanese.
The Polar Pack will be on sale only at Atmos NYC and Ubiq in Philadelphia beginning on June 28th, and you can expect the Asia Pack to drop later this summer.