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Over the course of the next three Fridays, Rapha will be screening three exciting films created by Ridley Scott Associates to highlight the Rapha Club Jersey’s from the Summer 2010 line. The first movie (Throw of the Dice) focuses on professional bike racer and three time Paris–Roubaix winner Johan Museeuw. The second and third focus on Sean Kelly (another pro-racer) and legendary framebuilder Dario Pegoretti. It’s amazing to see what the world of cycling looks like through the eyes of a Hollywood film maker. Each film, available for only 24 hours on the website, tells an intimately focused story of these three men, each a legend in their own right.

Check out links to the trailers Throw of the Dice, Two Broad Arrows and Of Steel. The first film is already up and remember to check back the next two Fridays for the final two.