Playboy.png Friendly Fox.pngcover.jpeg

Alex Cornell (Scott Hansen’s Design Intern) is one talented dude. You have to check out his latest (school) project: Rebranding Playboy and the Book Production.

For my MFA program, I’ve done a conceptual rebrand of Playboy. Basically, the magazine has gotten rid of nudity, is comprised entirely of articles (“I read it for the articles”) and is now represented by a sly fox who has consumed the old bunny logo.