Rebranding Playboy

by: Josh Spear

Friendly Fox.png

Alex Cornell (Scott Hansen’s Design Intern) is one talented dude. You have to check out his latest (school) project: Rebranding Playboy and the Book Production.

For my MFA program, I’ve done a conceptual rebrand of Playboy. Basically, the magazine has gotten rid of nudity, is comprised entirely of articles (“I read it for the articles”) and is now represented by a sly fox who has consumed the old bunny logo.

Carlton

This project is ace. Saw it on iso50 and love the logo. Kind of funny too! I like the red fox the bst
http://www.litmanlive.co.uk Michael Litman

This is awesome. Give that dude a job Josh!
http://bespokegrafiks.blogspot.com/ Boris

This fantastic, very well executed.
http://tvdinner.wordpress.com/ tvdinner

hugh “the fox” hefner. a star will be born

nice concept
http://stumbleupon.com johnny

I notice the fox is holding a clip on bow tie. typical for the low class trash that reads this (for the articles).

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I'm a frequent-flyer-mile-collector trying to visit every country in the world, sushi addict that loves omakase. Founding Partner & Chairman at Undercurrent and a World Economic Forum Young Global Leader.

Since 2004 this site has been a place for me to share highlights from art, culture, technology and global trends that I care about.
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