Urban cool is everywhere, but appreciating without imitating is more of a challenge. As the brainchild of must-visit NYC sneaker boutique Classic Kicks, the goal of Reine et Roi is to deliver a completely unique clothing line that’s as fresh as the sneakers they’re already known for.

Their recently launched website makes Reine et Roi up for grabs to everyone worldwide, showcasing threads that have street and vintage influences while still breaking new ground. The quality lies in the details; reversible hoodies give you twice the bang for your buck with equally hot patterns on both sides, and their original psychedelic florals make sure you won’t look like everyone else on the street. Plus, they haven’t forgotten their kick connection. Inspired by their own Classic Kicks x Vans collaboration, their Plaid Vans Reversible Sweatshirt features a pattern designed by Liora Mannà exclusively for Classic Kicks and Reine et Roi.

Having already been spotted in photo shoots and on the street by trendsetters like Justin Timberlake and Chris Brown, Reine et Roi is already one step ahead and gearing up for some street fashion domination. Our other faves include the men’s colorblock nylon windbreakers (shown above), complete with matching kidswear, so that you can keep the little tykes in your life looking as slick as you do.