Sneak Peek: Jen Bekman's 20X200
Murketing (penned by NYT columnist, Rob Walker) has a fantastic interview with one of my favorite gallerists here in NYC, Jen Bekman, focusing primarily on her new project 20X200. As the name suggests, 20X200 consists of print, photographic and mixed media offerings in limited editions of 200 for $20 a pop, and continues Jen’s personal vision of making art accessible and affordable without sacrificing exclusivity in favor of mass-distribution. The interview further illustrates my theory that Jen is one of the nicest, most open people I’ve ever encountered; it examines the fundemental differences between 20X200 and websites based on the same aesthetic (TinyShowcase, pretty:darn:swell), her plans for the project and the state of the art-buying world in general. 20X200 launches July 27, and the lineup so far is pretty damn sweet — artists having already signed on include Youngna Park, Eliot Shepard, Zoe Strauss and Brian Ulrich — and we’ll be sure to update you with news as it emerges.