Paper just got a little more obsolete. A week after Orange and UK ad agency The Alternative debuted a much buzzed about no touch interactive phone menu in the window of its Carnaby Street store, NYC's legendary St. Regis Hotel has taken the new-age menu up a notch.
The St. Regis is home to celebrated chef Alain Ducasse's Adour Restaurant and, despite the opulent old-skool feel of the sheepskin covered gold wine bar, ordering a drink is decidedly high tech. Created by Potion Design, an electronic touch sensitive menu is displayed onto the bar from a built-in projection system in the ceiling. Foodies can check out Adour's extensive wine list just by tapping their hands on the interactive menu before them. Once you've narrowed it down to a specific wine, a flower icon appears displaying info about the bottle on each of its petals; country, vineyard, grape varietals, and all that fancy sommelier stuff is displayed, literally, right at your fingertips.