The name Substratum comes from the idea of having a solid foundation: Layers of appreciation for design, art and life. The recently founded apparel company has a great starting lineup of t-shirts and prints for sale. This one, Call Me Ishmael, was inspired by the tale of Moby Dick. Call Me Ishmael tells the story of the harpooners and illustrates the captains madness seen through the eyes of Ishmael. Shirts are affordable ($20) and prints are fresh. Check them out!