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The Rabbit Island Project

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Imagine a remote, forested island in the largest body of freshwater in the world. Now imagine living on that island and being a part of one of the most unique and challenging artist residencies in the world.

Rabbit Island is that island, and with your help, Rabbit Island will become that residency. Check out the project and pledge if it moves you.

I wish I could find an island for sale on Craigslist. Amazing.

Gotham Greens

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Jeff tipped me off to this. For better or for worse (I think the former), this is the future.

Gotham Greens is a hydroponic farm located on a rooftop in Greenpoint, Brooklyn. They will be growing a diverse range of lettuce, salad greens and culinary herbs. They just began harvesting this month!

Greenpeace: A New Warrior

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The Greenpeace: A New Warrior campaign is easily one of the most moving (and hopefully effective) uses of story telling and crowd sourced funding for good I’ve seen in a while. They’re asking for help building a new Rainbow Warrior (the Greenpeace ship that travels around the world protecting the environment). They’re doing it by allowing you to buy an item for the new ship– everything from parts of the floor to computer screens, pieces of the sail, ropes, and even light switches. Afterwards, your name appears on a plaque inside the ship along with other donors and contributors.

The level of architectural schematics they show is fantastic, here is the campaign office with 3444 items left to buy.

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Below you can see some of the items for sale (and some sold) for the onboard office.

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The intro video and music gives me goosebumps. They’re 43.7% done with construction. Check it out and contribute if you can.

Icebreaker Cycling Apparel

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I have always been a fan of Icebreaker gear. The New Zealand company has fostered strong relationships with a handful of farms where they source their amazing merino wool from. When I thought they had shown all their cards, they come guns blazing in their Spring/Summer ’11 line. Of course, you have updates to the normal offerings such as new patterns and prints in the Lightweight Travel series. For the warmer months, Icebreaker is offering 150g per square meter, which is thinner than a typical cotton tee. You can also get 200g weight for cooler mornings or evenings. They sent me some tops to try out and on my month long trip to Australia, it was the only thing I wore. I will eschew praising the virtues of merino as a fabric since I assume you’re already familiar with it’s warming and cooling abilities all the while staying odor-free.

ss11_m_ib6b06659_cwh.jpgWhat really stands out for me and came as a shock was the introduction of their road and mountain biking cycling apparel called GT Bike. Cycling is a sport Icebreaker had not previously supported. Based on the jersey and bib I was sent, it’s clear that they were just biding their time; sitting back and observing the industry to figure out the best way to make a first impression. Again, merino is the basis of all the collection and it turns out to be the perfect fabric whether you’re going on an early morning by the beach or bombing hills in the afternoon on your full-suspension. Enhanced with LYRCA for just the amount of stretch, the fit is on point. The products are an investment (merino is not cheap), but details like a gripper at the hem and hardy zippers put a smile on your face each time you get out.

Levi’s Waterless

I never wash my jeans, ever. Once in a while I throw them in the freezer (yep), or have them dry cleaned at an eco dry-cleaner.  But most people do, all the time.

So what if your jeans could save up to 16 Million liters of water? The average pair of Levi’s jeans uses 42 liters of water per washing process. The Levi’s Waterless line reduces water by up to 96% in the finishing process. The rigid jeans use virtually no water in production. Checkout this great video announcing it. Go Levi’s!

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