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Nike Flyknit

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Not content with their already lightweight racing shoes, Nike just unveiled Flyknit technology, just months before the London Olympic Games. The designers at the Beaverton, OR athletic company figured out a way to weave a complete upper while mating it with a stable and protective Lunarlon sole. Flyknit eliminates the use of glue, sewing, or cutting which means a drastic savings in weight for this one-piece silhouette. How much savings? The Racer model that marathoners the world over will be sporting weighs just 5.6 oz, which is slightly heavier than your iPhone 4S. For the rest of us, the Flyknit Trainer+ comes in at 7.7 oz. Me? The consummate Hiroshi Fujiwara fan, I’m looking at picking something up from the HTM collection. The sneakers will drop July 2012.

Check out the video here.

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Back For The Future: Nike McFlys

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Bidding has now begun for the most famous shoe never made– until now.

Go Michael J. Fox, go!  Money to a great cause…

For 10 days, 150 pairs of 2011 Nike MAG shoes will be listed on eBay. The first of the auctions begins September 8 at 11:30 p.m. EDT. All net proceeds from the auction sales of the 2011 Nike MAG shoes will go directly to The Michael J. Fox Foundation for Parkinson’s Research.

Sergey Brin, co-founder of Google, and his wife Anne Wojcicki, co-founder of personal genetics company 23andMe, are matching up to $50 million in funds raised by the Foundation between now and December 31, 2012. Net proceeds from the 2011 MAG auctions on eBay will be matched, so please bid generously.
Together we’re going to help erase Parkinson’s disease from the space-time continuum.

THIS IS Studio: Nike 78

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Nice interview and submission by THIS IS Studio for the NIKE78 project.

NIKE78 is an exciting new project created by Paul Jenkins and inspired by NIKE. Creatives involved will receive a brand new pair of NIKE shoes and will be asked to use sport as inspiration to challenge their function. The project will be documented on this website [Nike 78] and after the shoes have been collected, an exhibition showcase is planned for the London Design Festival 2010. This is a unique project featuring some of the most talented creative individuals, studios and other organisations.

The Nike Music Shoe

The fact that these guys keep straight faces playing shoes is impressive.

Somewhere in a top secret location in Tokyo, break beat music duo, HIFANA (composed of KEIZOmachine and JUICY) discovered that Nike Free Run+ running shoes can drop beats like realtime samplers and no other. HIFANA eschewed a part of their regular break beat set up and hooked up the mixers and sound systems to Nike Free Run+ shoes. When bent or twisted, the ultra-flexible Nike Free Run+ drops different tunes and sounds.  Via Freshness Mag

Nike 6.0 x Buzz Aldrin

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The Nike 6.0 Buzz Aldrin Rocket Hero Mavrk Mid 2. To infinity an beyond! Available at select retailers January 1st.

The Mavrk Mid 2 is constructed with a cold-wrap process, which allows the reduction of material in the outsole for a significantly lighter shoe while reducing the use of harmful solvents. The insertion of a true mid-sole offers increased impact absorption while integrated Nike Free inspired flex-grooves on the outsole allow for torsional flex and board-feel for true lightweight performance. A stitchless toe creates a clean finish and amplifies durability.

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