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Hello Evoque

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As part of their elaborate campaign to launch the new Evoque, an SUV cross-over aimed at a younger demographic, Range Rover is relying on a two pronged approach. First, their Pulse of the City app was released mid-November for the iPhone and Android platforms and allows you to track your journey using virtual GPS breadcrumbs then have it displayed back in a nifty visualization. Range Rover recently teamed up with the band OK Go as the quartet made their way through the streets of Los Angeles, playing their instruments along the way.

Second, the car company has enlisted the help of a couple of influential trendsetters in nearly a dozen cities worldwide. These ambassadors range from actors to singers and people involved in fashion, design, and so forth. They are loaned an Evoque to drive around their cities, visiting their favorite spots and narrating the journey. It’s a great insight into what these places mean to the people who live there and know it best.

This campaign is an innovative approach at bringing together social media, geolocation, and real-time interaction to create an interesting and dynamic marketing campaign. And, from what I have seen of the Evoque in person, this is exactly what will appeal to the targeted drivers.

Related: Timothy Saccenti’s Evoque

The Future Of Health Report

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Check out The Future of Health report compiled by our friends at PSFK with ideas from creative folks around the world. You can view it on SlideShare or fill out your information to download the full 200 page PDF report. Very inspired work.

A 200 page report that not only describes the critical trends that are bringing healthcare to the many across the world but also has over 40 ideas for UNICEF based on the report from creative agencies like Wieden + Kennedy, Great Works, Cunning, Night Agency & Story Worldwide.

BrandKarma

Brandkarma’s mission is simple: To help everyone make better brand choices and influence brand behavior for good.  It was dreamed up by my friend Craig Davis.  Early on I agreed to join as an advisor as I was encouraged an inspired by what he’s aiming to do. I do think this is the start of something big and important (this is just the beta version).  Follow them on Twitter and join the movement.

The website feeds in news stories about brands but essentially relies on the input of its users to rate how well brands are performing. Rankings from the perspectives of the customers of the company, employees, suppliers, investors, and of how the brand is performing environmentally are all featured.

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