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Go buy (and then read) my friend Eli’s book The Filter Bubble. If you want an appetizer before you read, watch his TED talk. Heck, watch his TED talk anyways.

Eli Pariser delivers an eye-opening account of how the hidden rise of personalization on the Internet is controlling–and limiting–the information we consume. In a personalized world, we are fed only news that is familiar and that confirms our beliefs, and because the filters are invisible, we won’t know what is being hidden, leaving less room for the encounters that spark a democratic exchange of ideas.

Convinced? A believer? Here are 10 ways to Pop Your Filter Bubble.