Zune Arts' â€œMasksâ€ @ MoMA
The one-of-a-kind collaborative playground that Zune Arts offers to artists, musicians, and designers has created some of the most innovative, beautiful, and sometimes plain whacked out digital shorts we've ever seen. For their fearless support of pushing artistic boundaries, they deserve as many accolades as can be thrown at them. When it comes to being honoured, there's nothing quite like having your work inducted into the permanent collection of New York's iconic Museum of Modern Art.
On June 3rd at the 17th annual AICP Show, the announcement dropped that Zune Arts' "Masks" is headed for a permanent home in MoMA's film archive. Created by legendary NYC-based animation collective PandaPanther (a.k.a. Jonathan Garin and Naomi Nishimura) and set to music by The Black Angels, "Masks" takes the timeless idea of seeing the world through someone else's eyes and gives it an exceptionally well-crafted spin. The result is relevant and undeniably powerful. If you haven't seen it yet (and even if you have), check it out now in all it's glory.
Zune Arts is on a roll. Last year, "Generous Monster" was the first of their films to be inducted into MoMA's permanent collection. No pressure or anything, but we can't wait to see which new Zune Arts masterpiece will possibly make it three in a row…