Prior 2 Lever (P2L) has unveiled its new, leading edge football boot “The Assassinâ€, which claims to be the world's first bespoke football boot. With exterior aesthetic personalization becoming increasingly popular in the shoe industry, P2L has taken a different approach, turning inward to focus on internal customization. By scanning an individual's foot to obtain exact measurement, P2L can create a boot that is unique to the customer and fits like a dream. P2L launched the boot with a unique, creative, and colorful collection of boot related casts, sculptures, and paraphernalia. Additional pictures of the launch and boot after the jump.
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