Las Vegas, the city of sin. A place generally known by the smell of exhaust fumes, sawdust and construction happening among dozens of casinos and complexes popping up every week. It’s the fastest growing city in the country, and it finally got a taste of eco-friendly development. Green Valley Lofts is the first “green” sustainable, mixed-use residential building in Las Vegas and the renderings look fabulous. Zero VOC non-toxic paints, natural cotton insulation, bamboo flooring, tankless water heaters, whole-house water filters, low wattage lighting and dozens of other “green” details we’ve come to expect. The building also has a heat-mirorr glass facade and photovoltaic systems across the entire roof– totally inspiring. JoshSpear.com friend Bryan Brey from Transform Real Estate recently started his own eco-friendly-only realty office and this is one of the properties they represent. It’s amazing to see someone put their foot down and invest in our future by only representing buildings like this that are sustainable and eco-conscious. I don’t foresee a Vegas move in my future, but put a building like this in my neighborhood and I’m in Bryan!
Even though the N95 is already amply hyped across Europe, I have to direct our mostly unexposed U.S. readers to the Great Pockets site, an incredibly well done viral campaign for the Nokia’s newest “multimedia computer” by the Swedish agency Farfar. Great Pockets features Henry Needle, a distinguished tailor who will introduce you to his new line of “fashionable clothing with very large pockets” that help you maintain a bag-free lifestyle (while still accommodating your need for keeping fifteen electro-gadgets with you at all times). While I think the site does a near-perfect job of entertaining participants, I also felt that the buried mention of what the site was actually for was almost too ambiguous; I was left laughing, but not exactly desperate to get to the bottom of the situation. Take a look at it, because it is brilliant, but let us know your thoughts about guerrilla/viral advertising afterwards. Do you think it’s more effective than traditional advertising? Are you already feeling jaded on this trend, or does it have unlimited potential? And most importantly… any chance the N95 can stand up against the iPhone after their upcoming (and almost simultaneous) introductions in the U.S.?
