
Each year, designers and fans anxiously await the start of the Layer Tennis season. 2009 was no different, as Coudal Partners, a Chicago ad and design agency, kicked off a series of live online design events in which professionals trade designs back and forth in real-time, building on top of their opponent’s work. A third party offers commentary which is often whimsical as well as inspiring and unpredictable. The audience can comment during the actual match as well as vote for a winner afterward, all using Twitter. This current season started on February 3 and was held every Friday ending May 29. We are currently in the playoffs in which you can find our featured designer, Sam Potts facing off against Aaron Draplin this Friday, June 12.
In this second season (of its current incarnation), we wanted to get an idea of the impact Layer Tennis has on the participants and the design community at large. Could we find a pattern in the tools or techniques used? What sort of pressures do they face when the ball in in their court and the clock is ticking? Keep reading for the interview…






