Dowling Duncan wants to renovate America’s image abroad, by redesigning our money. Check out the other entries in the Dollar ReDe$ign Project. These particular bills are designed lengthwise:

Dowling Duncan say they conducted extensive research on how people deal money and discovered that transactions are almost always carried out vertically. It’s true: How often do you hand someone a bill clutching the center widthwise? How many money machines accept cash horizontally? The new orientation would obviously take some getting used to, but in Dowling Duncan’s view, it’s ultimately more instinctual. More here.