Watching the slow and decisive adicolor relaunch has been fascinating, all the advertising and marketing has been dead on and executed so well. The latest stunt is some fun product placement which puts the adicolor products in “real-life scenarios”– slipped in here and there in some of New York City’s classic bodega/corner stores, a piece of New York culture that is often over looked. This shoe placement between the Tampax and postcards on top of the soda machine is definitely one of my favorite. The 7 locations around NYC after the jump.

Seven adicolor Locations:

1. Deli Spring & Lafayette: Soho
2. Marlow & Sons: Williamsburg/Brooklyn
3. Grand Food Market Inc Grand and Crosby
4. Deli on Prince and Sullivan
5. Jewel News: Union Square
6. DeliMart: North 7/Bedford/Brooklyn
7. Deli Next to Arlene's Grocery: Lower East Side