Most people think the name ADIDAS is merely an acronym for dreaming about something that starts with an ‘S’ all day. However, there is a bigger story behind those famous three stripes and that story began with the dreams of founder, Adi Dassler. Dassler’s tale is told in the first of a series of spellbinding clay-mation web films that as part of the brand’s Celebrate Originality campaign, examine both the founder’s spirit and one-of-a-kind operation, as well as his contributions to both sport and culture. The clip also explores the brand’s multiple personalities that have, as oxymoronic as it sounds, taken on a life of their own in helping many persons establish individual identities. Check it out.