The World Cup is always an interesting time to see how competitive brands push for market share– in this case, Adopt-a-German is a part of the Puma World Cup Campaign. It’s a project involving 12 bloggers based out of the 12 different hosting cities in Germany. They were all brought on to write about off the beaten path stuff happening around the World Cup. The idea is that you’ll hear info you wont hear anywhere else about the local festivities– things you wouldn’t find through most World Cup coverage websites– think of it as an alternative information service for people heading to each city to see the game. You can get to know each adoptee (The Frankfurt girl is a total hottie), read their blogs and choose your favorite by ‘adopting them’ on there blog page. Puma clearly gets the power of blogging, nicely done.