We’re always wondering, what does the future hold for personal and home audio? What will consumer packaged music look like even just a few years from now? With the advent of perpendicular storage, NAS systems, cheap flash memory, and increasing political and legal issues regarding ownership and piracy, the answer is not simple. Alice Wang, a product design major and native of both Taipei and London, explains her vision in her latest project called Audio Sticks. Wang envisions a future where artists will release their albums on USB flash memory keys, each holding 70 MB of data. Due to their compact size, the Audio Sticks will be more portable than the compact discs we use today and there will much less materials wasted on packaging. The artist claims that mix tapes are no longer being produced and the portability of the Audio Sticks will convince friends and family from combining their music into a sort of primitive mix tape. This would all come together nicely if every home was equipped with a storage and playing device whose mock up looks like a slender and tall, wood paneled, giant USB hub. The concept of Audio Sticks is certainly intriguing and answers some questions about the future of audio interaction in our culture, while raising a few of its own. I think it’s time we see something like this in the market place!

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Dean Wermer Tuesday, 06.20.06 @ 1:38 am

No. She’s wrong. Retailers won’t be interested. Too easy to shoplift. Consumers won’t be interested – unless the usb sticks are promotional give aways. Consumers will be downloading and . . . . .

. . . . the real story is that massive, small portable storage will enable consumer swapping of huge digital music libraries at low cost. Without a traceable watermarking solution of some kind, todays’ file swapping on P2P networks will be a pittance compared to what tomorrow will bring.


bobby Wednesday, 06.21.06 @ 12:48 am

your concept would be fine as a limited release so
artists/labels could communicate to their customers
using various media options via usb key but as the
only medium is highly unlikely the cost is prohibitive


Morrissey Wednesday, 06.21.06 @ 2:18 am

In order for that to work, they would have to have enough space for uncompressed CD quality audio, ie upto 700MB and they would need to be very cheap to manufacture.. like CD’s.. But not a bad idea copy protection and P2P aside. If you could go straight to your local music store and buy the album then plug it straight into your iPod for the train ride home that would be kind of cool..


ross Wednesday, 06.21.06 @ 9:55 am

Seems more like a cd release party type of gift. The trend is moving towards losing HDs and storing data on a server in the sky, not bulky digisticks. Who wants a cd over mp3s on their ipod? This is a nice branding tool, but nothing more


anne Wednesday, 06.21.06 @ 10:06 am

I think you guys are misunderstanding what this project is about. If you had a look at the website, I think the designer was not trying to make this a mass manufactured product. She was only trying to state the values/things we will loose once digital music takes over. So these were just scenarios she created to explore the possibilities.


Josh Spear Wednesday, 06.21.06 @ 11:20 am

Anne– exactly! These are just concepts! I think they’re beautiful and possibly great branding tools for ’singles’ or something…


sygyzy Wednesday, 06.21.06 @ 3:45 pm

I agree with Anne and Josh. I don’t think I am alone in realizing that a full uncompressed album can’t fit on a 70MB drive. We have to put behind the logistics and look at the project as a conceptual answer to looming questions.


alice Wednesday, 06.21.06 @ 3:53 pm

Hello everyone,

First of all, thank you Josh for publishing my project!

Secondly, yes, just like what Anne and Josh said, this was not meant to be mass produced. This is a project exploring how digital music will change the way we value and interact with music. Things like exchanging mix tapes, album graphics will soon disappear when digital music takes over.

Yes, digital music might have made sharing music a much easier task, but instead of exchanging music with your family and friends, you are now exchanging music with random strangers online.

and yes, it is more convinient to have an ipod that holds 10thousand songs, but do people still care about the graphics on album covers? and what happened to those little paper things with the artists’ info that came with new albums?

also, people no longer display music at home. CD albums are slowly disappearing on people’s bookshelves, and that’s why I designed the audio system with an audio stick rack hoping to explore the possibilities of displaying music again.

anyways, I won’t bore you with the details.
and for those of you who would like to know more can visit my website or drop me an email. This project along with my previous projects will also be shown at Central St. Martins (holborn, London) beginning tomorrow!
thanks!


Josh Spear Wednesday, 06.21.06 @ 3:58 pm

From Alice herself, thanks for chiming in!


Dean Wermer Thursday, 06.22.06 @ 12:18 am

I think Alice is correct that at the present time we have lost many of the things that those of us who are inveterate music collectors loved about albums, and, to a lesser extent, cds. But, I think we have hit the nadir and are about to start realizing the possibilities of a new wave of technologies. Even now, AIFF files and most compressed music formats have the capacity to include significant amounts of additional information other than the music waveform. At the moment, retailers and traders aren’t taking full advantage of existing capabilities (attaching artwork, lyrics, etc.), but you can see it coming as well as technologies which will eventually allow you to go far beyond what was possible in the album era. It’s just gonna take a bit more time.


Morrissey Thursday, 06.22.06 @ 10:25 pm

I know what your gettin at there Alice and as you never intended your USB stick to be mass produced my earlier comment is extraneous but I don’t think that digital necessarily equals a threat or an end to music artwork, in fact I think in many ways it makes it even more important for artist promotion. I used to be a fan of the physical product but now I would much rather have a wonderfully categorized CD quality database on a hard drive with any song ready to play in seconds than a physical product, physical products to me now are nothing more than backups.

Its not going to be long until we all have wired media centers with large HD displays. This opens up massive possibilities for album artwork. Secret content on the internet, very detailed metadata, timed content, interactive album artwork, artist interviews within the artwork, photo gallery’s, even profiles on the designers (for geeks), links to websites that will be increasingly more graphically sophisticated as the pipes fatten etc etc.. So yes I may not have plastic and paper on the shelf but whenever I play song a 1080i sized graphic will appear on my media centers screen… Artwork will only become more important in my opinion and displaying music is becoming more sophisticated not disappearing. Soon iPods will probably be just a touch screen so that means wherever you go the artwork goes too.

Also I don’t understand why digital music inhibits us from sharing music with family and friends (whether that’s a good thing or not)? Now that I am digital and with the Internet I share far more music with my friends than strangers, I am always sending links to iTunes or an mp3 etc, the possibilities and ease of sharing music with whoever is growing exponentially… Technology doesn’t equal habits. Habits equal the way we use technology.


jonathaaan Saturday, 07.08.06 @ 6:06 am

may I just say I am a great admirer of your work, Alice.
best of luck in the future.


Flyee Saturday, 10.21.06 @ 11:05 am

This is no longer just a concept!
It’s coming true…

Keane is releasing their new album on USB sticks!




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