T-shirt wonderland Banca de Camisetas in Sao Paulo has begun a foray into the male underwear biz. The store is known foremost for its fashion-forward tee designs from Brazilian designers and partnerships with heavyweights like automobile maker Fiat, all displayed in a very cool setup that mimics a newsstand with shirts packaged in the shape of mags. The briefs (men down here don’t generally wear boxers) are printed with saucy taglines like Do you want to taste? and Play Me, then packaged in cigarette-style boxes. I’m hoping to see more intimates in the future from them with the more graphic-based designs they’re traditionally known for, and maybe even a little love for us ladies. We like awesome underwear, too.



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