Art Directors Pier Madonia (UK) and Stuart Macmillan (Montreal) teamed up with photographer Roger Stayte and created a rather captivating print campaign for the International Red Cross. Prescribing the values of “awareness,” “compassion,” and “tolerance” was achieved through some pretty literal imagery. And, if you want more edge, check out what Pier and Stuart did for Blavod Black Vodka.

Each week, JoshSpear.com explores the latest projects by top creative professionals in the Behance Network and highlights a few that are pushing the edge of creative industry. Josh Spear also serves as an Advisor and Guest Curator for the Behance Network.