Ji Lee’s absurd conceptual genius has, at times, confounded, astounded, and even caused us to double over with laughter. The man who whiles away his daytime hours as Creative Director of Google’s Creative Lab doesn’t really need much on his resumé after that. But when the evening whistle blows, he continues to create stellar work that sparkles with inventiveness and makes serious statements. We’re not sure we could sum up the awesomeness of his achievements. That’s okay though–because Scott Belsky of Behance has taken on the monumental task for himself. The article explores the Lee’s prolificness across many mediums and how his work hinges on the motivation of turning even his most sobering of projects into fun and games. To learn more about Lee’s mastery, we recommend taking a peak.