Sneakers and footwear are such an everyday part of our lives that I think we sometimes take it for granted. While I read about the latest Nike Quickstrikes on Hypebeast and query sizing options for Red Wing Gentleman Traveler’s on men’s fashion sites, I rarely take a step back and wonder about the history of a shoe. That’s exactly what a graphic student from Helsinki did on a visit to her homeland, China.

Shumeng Ye saw a cleaning lady wearing a pair of Warrior basketball sneakers at the airport and her interest was piqued. Instead of leaving it as a passing thought, she embarked on a project that revealed a rich 30 year history that spans social classes. What was once a sought after shoe, Warriors are now relegated to the working class — and they’re not complaining. A year later, Ye returned to China to take pictures and assembled what she saw through the lens into a book.

Flipping through it, you’re immediately humbled by the poverty of the people in a country of 1.3B people. However, after a half a minute of scanning the page, you can’t help but crack a smile at the pair of crisp white kicks on peoples’ feet in stark contrast to the surroundings. The book (packaged with a pair of Warrior shoes) is available for purchase online as well as at major trendhouses Colette (Paris), Wood Wood (Berlin), and Patta (Amsterdam). It is a limited edition of 420. To say that I am impressed that a student was able to document an obscure and forgotten sneaker brand and turn it into product with tiered placement and an excellent online presence, would be an understatement.


susy Tuesday, 06.24.08 @ 4:17 pm

this is really, really great. such an interesting project– i can easily see how this person was inspired…both as a sneaker and social observer, and yeah, i like the sneaks.


mike Saturday, 02.21.09 @ 8:26 pm

I got a pair at sevenandsix.com. Pretty awesome shoe.


lei Monday, 06.29.09 @ 3:32 pm

Bonjour,

I live in Paris, and i want to contact Ye Shumeng for a business proposition! can you help me?

thanks

Bonjour,

Originaire de Pékin, je vis à Paris. J’aurais souhaiter rentrer en contact avec Ye Shumeng.

Pouvez vous m’aider?

Merci d’avance

LEi


henry lou Saturday, 08.29.09 @ 3:28 am

ya, I’m a chinese business man just make this business. I’m proud for our sneakers. it’s my pleasure if i can help someone who like the sneakers.my email: hzlh49@hotmail.com


john Tuesday, 11.10.09 @ 9:32 am

i love these shoes. i bought many pairs in china but i also found some at retroplimps.com. they have loads of other styles as well. really cool!


Sam Friday, 12.18.09 @ 4:12 am

I love these sneakers! I bought a pair at Alife Rivington Club in NYC and they were telling me about the dudes who are running the US business, straightup partnering with the Chinese brand! Ballers!




Sponsorship:

Joshspear.com brings a dedicated, young, and influential audience to brand advertisers.

Please contact us for more information.

Regular content continued below...





Beauty & Youth Ruck Sack
iPad: Digital Magazine Motion Cover, etc
Dogs as Typefaces
Augmented Reality Contact Lenses
Cipher Alpha
Converse x Number Nine
Naoto Fukasawa Watch for Plus Minus Zero
Visvim Skagway Spring Summer 2010
Karim Rashid’s Bobble
Lunchbox Paintings