Last week, we fell in love with the latest installment of Sony’s commercial series for BRAVIA, which features hundreds of play-doh bunnies bounding throught the streets of New York, backed by a Rolling Stones soundtrack. Today, we were able to go behind the scenes to see exactly how the teams at Passion Pictures and Fallon pulled off this massive, inspired task. You can head over to the BRAVIA website and watch for yourself — just be ready to pick your jaw up off the ground (and then watch it twice more).

We are saddened, however, to learn of the allegations that the original idea was pinched from kozyndan, who apparently sent in an eerily similar concept sketch to Passion over two years ago. Sony denies any plagiarism is involved, but upon seeing the artwork in question, it’s pretty dang obvious. What are your thoughts on this?

Via Behind the Buzz