International fashion label Closed just introduced (alongside their Fall collection) a new and beautiful site. Initially known for their creation of the first pedal-pushers (gasp!) in late 1970’s, Closed has maintained a history of staying a bit ahead of the trends, a characteristic they have nicely carried into their latest web design. In a palate of comforting, rainy day colors, the site immediately enters full screen mode, making clicking through their simply displayed men’s and women’s collections feel more like a private showing than an internet breeze-through. The styles themselves are certainly nice enough, but the real reason I felt like posting about them was so our readers could check out a example of a site that does an equally impressive job carrying out Closed’s overall brand message as it does displaying their product. I didn’t have any luck finding out who is responsible for this amazing site, but if anyone happens to know, be sure to let us know so we can give them a post of their own.


mondo Monday, 09.17.07 @ 4:15 pm

Pedalpushers was term to refer to girl’s trousers in the 1950s.
So, I doubt Closed introduced the first pair in 70s.


Carmel Monday, 09.17.07 @ 6:25 pm

For those of you who thought pedal pushers were a fifties fashion development: I think you’re right. I’m not sure why Closed claims this item as their own…maybe it was the denim pedal pusher they first sewed together?…but in any case, alarm bells to the tune of the Grease soundtrack should have gone off as soon as I write that sentence. Sorry for the confusion.




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