ExchangeFrame is a new web-based service that may just change the way the boutique garment biz operates (for the better of course). Through various mechanisms before, during, and after the tradeshow, ExchangeFrame tightens the relationship between the tradeshow and its participants. Boutique retail industry tradeshows, as those of you who’ve been to one know, have traditionally been a hectic cluster of craziness– so many brands, so many retailers, and very little (if no) organization. ExchangeFrame digitizes the order registration process for both retailers and the brands themselves, allowing for a more seamless show planning process. This service should create an environment more conducive to trade, where brands can better orchestrate the entire tradeshow process to better achieve their brand mission.