New York feels a lot of things. Unshakable pride is one of them. FLIPNY, founded by Todd Aferiat, is new apparel company that sells hoodies and tees, but for their fall/winter collection, FLIPNY worked with local NYC artists and encouraged them incorporate the label logo into a unique design. Smooth fountain pen lettering and upside-down/flippable pieces is the theme-du-jour. And, although we found the clothes to be hit-or-miss, we loved the site. If being a New Yorker and getting busy with Flash is your idea of a good time you won’t be disappointed.