A fresh and free-to-use social shopping website, Greendeavor is moving us in the right (eco-friendly) direction with regard to our consumer behavior. This site is a hybrid of a social network and a shopping rewards program– you can connect through others to aid your understanding of sustainable shopping, help others with their assimilation, and create powerful community centric networks to build broad-based awareness. As you shop within the site and earn rewards points, you’ll be simultaneously offsetting your carbon emissions and can monitor your friends’ progress as well. The site offers additional resources in their “Learn, Live, and Act” sections in the form of helpful educational, sustainable living, and advocacy resources for members. There are already some great brands and retailers on board with the site like The Discovery Channel, Nau, Nalgene, Puma and REI. I applaud Founder Adriaan Zimmerman and his team for a job well done on the launch and wish them the best moving forward with the development and evolution of Greendeavor.