Way back in March of 2005 (when we were all so much younger and more innocent), we introduced you to hellobase, a friendly, unpretentious web-based t-shirt shop. “How friendly?” you ask. So friendly that their slogan is no strangers only friends. ‘Welcoming’ doesn’t even go far enough. This website is downright neighborly.

We’re writing about hellobase again not just because they’re nice and they make nice t-shirts, but also because they’ve redesigned their website. It’s nice too. It even includes an FAQ section that includes this exchange. You: “What inspires [hellobase]?” hellobase: “Ween inspires me. They are a band. They are the best band ever.” Again, just charming. But the real stars of the new hellobase website, as you’d hope, are the t-shirts. The Abe Lincoln tee (”Abe says f*ck the stache”) can’t even really be called ironic; it’s just funny. What’s more, since their site has just been redesigned all hellobase t-shirts are currently on sale for just eight dollars — less than the plain AA tshirt they’re printed on. You can call that whatever you want. I call it a good deal.