This morning, I got another one of those friendly emails Amazon likes to send to remind me that they know me…maybe even better than my mom does. Like enough to know that even though I say I don’t care about Crispin Porter + Bogusky, and even though I hate that parts of my friends’ souls were erased once they started working there, I’m still absolutely, 100%, about-to-bite-my-hands-off-antsy for HOOPLANENTICS to come out. After all, why else would they think I had any interest in a book that a) will probably turn me into a blood-sucking monster; b) will then encourage me to celebrate the fact that I’ve turned into a blood-sucking monster; and c) isn’t even going to wind up on my doorstop until two thousand and freaking eight? I never told anyone that I wanted to apply CP+B’s crazy “Hoopla” theory to my life — in fact, I don’t even think I knew that was a possibility until this morning- and, for the love of GOD, do we really want more than one Alex Bogusky running around?

Anyway. Just because you should know; it’s coming. As of January 2008, we will all be able to turn ourselves into Hoopla for a very reasonable price. If you’re into that, of course. And no, I didn’t pre-order HOOPLANETICS…. I, um, thought I should read their other book first.